CONNECT secures brand rights through trademark registration
On January 5, 2026, WITIVE’s business social network CONNECT officially completed trademark registration.
This registration is meaningful because CONNECT is now recognized not only as a service name, but as a legally protected brand asset (IP). With a more stable foundation of rights, CONNECT can continue to grow and expand with confidence.
1. Registration summary – CONNECT
Below is the key information for the CONNECT trademark registration:
· Mark : CONNECT
· Application No. : 40-2024-0009785
· Registration No. : 40-2477141
· Filing Date : Jan 16, 2024
· Registration Date : Dec 22, 2025
· Classes / Goods : Class 09 and one additional class (including smart card readers and 11 related items)
The mark has been registered in accordance with the Trademark Act.
2. Why trademark registration matters – A foundation for trust and expansion
Trademark registration goes beyond “using a name first.” It is an institutional safeguard that officially protects a brand.
CONNECT’s registration delivers the following benefits:
· Stronger brand credibility for customers, institutions, and partners
· Legal protection against similar marks or unauthorized use
· A clearer basis for partnerships and global expansion (licensing, distribution, collaborations)
· IP asset building as a core intangible asset that grows with the service
3. What CONNECT is – A platform where connections start and growth follows
CONNECT is a business social network that connects people and businesses through digital business cards. It goes beyond simple card management by turning networking into data and building an ecosystem where collaboration and opportunities expand.
Through CONNECT, WITIVE is expanding: ESG-friendly paperless networking, more efficient connections between individuals and organizations, and product growth into digital identity such as employee IDs and access passes.
4. What’s next – Protecting the brand and scaling further
This trademark registration is not the end, but the beginning.
Based on CONNECT’s brand foundation, WITIVE will strengthen:
· UX improvements and core feature expansion
· Wider adoption by institutions and enterprises, and stronger partner collaboration
· Product expansion across digital business cards, employee IDs, and access passes
· Step-by-step preparation for global expansion
CONNECT will continue to evolve as “a platform where connections start and businesses grow.”
Author’s Note
