WITIVE to Unveil AI Tourism Platform at World IT Show 2026
WITIVE Inc. will participate in World IT Show 2026, Korea’s largest ICT exhibition, taking place from April 22 to 24, 2026, where it plans to showcase its flagship service, the AI tourism platform U:CON. The exhibition will serve as an opportunity for WITIVE to present its next-generation platform capabilities that combine digital transformation in the tourism industry with AI-based automation technologies.
Through its participation, WITIVE aims to demonstrate its technological competitiveness and service capabilities to the market while expanding partnership opportunities with domestic and international tourism businesses and a wide range of industry partners. The company also plans to strengthen its position as an integrated SaaS platform provider for the tourism industry and lay the groundwork for future global expansion.
Expanding Market Presence Through World IT Show 2026
World IT Show is one of Korea’s leading IT exhibitions, bringing together the latest ICT technologies and industry trends in one place. At this year’s event, WITIVE plans to introduce U:CON as a platform designed to improve operational efficiency in the tourism industry and demonstrate its practical potential for real-world adoption.
In particular, the company will highlight how U:CON integrates essential tourism service operations such as reservations, payments, settlements, and distribution into a single platform, while also sharing WITIVE’s broader business vision and service expansion strategy.
U:CON, a Platform Integrating the Entire Tourism Operation Process
The key service featured at the exhibition, U:CON, is a B2B SaaS-based tourism operations platform designed to integrate reservations, payments, settlements, and distribution into a single system.
Powered by AI technology, U:CON is built to improve overall efficiency across tourism business operations, including reservation and payment automation, settlement verification, customer support, and response to operational issues. It is gaining attention as a practical platform that enables small and medium-sized travel agencies and tourism businesses to pursue digital transformation more easily.
In addition, U:CON is built on a multi-tenant architecture, allowing it to flexibly adapt to diverse partner environments. This makes it a scalable service platform designed not only for the domestic market but also for future overseas expansion.
Conversational AI Service BLABLA2 May Also Be Introduced
At World IT Show 2026, WITIVE may also introduce its next-generation conversational AI service BLABLA2, should the opportunity arise.
BLABLA2 is a conversational AI platform that automatically analyzes website content through a simple script installation and helps users access the information they need more easily through natural dialogue.
When applied to the tourism sector, BLABLA2 can provide users with a new experience in which they naturally interact with AI to explore travel information, receive itinerary recommendations, and connect directly to reservations. It is regarded as a next-generation interface that goes beyond simple information search and transforms the service experience itself into a conversational flow.
Expectations for Global Partnerships and Service Expansion
By participating in World IT Show 2026, WITIVE plans to directly gauge market response to its AI tourism platform and secure meaningful feedback for further service enhancement. The company also intends to use the exhibition as an opportunity to broaden its connections with domestic and international tourism businesses, institutions, and buyers, thereby expanding strategic partnerships.
During the exhibition, various discussions are expected to take place regarding the adoption and practical use of U:CON. Based on these opportunities, WITIVE aims to take another step forward as a company presenting a new digital operating standard for the tourism industry.
Author’s Note
