Participating in the Seoul International Tourism Exhibition, a Tourism Industry-Focused Event
The Seoul International Tourism Exhibition is one of the leading tourism trade shows, bringing together tourism boards, travel agencies, airlines, local governments, and various other tourism industry stakeholders from around the world. Unlike technology-focused IT exhibitions, it is a business-oriented event where actual tourism products, services, and collaborations take place.
Through this exhibition, WITIVE plans to directly engage with tourism industry professionals to validate U:CON's practical usability and adoption potential, while building a foundation for service expansion.
After World IT Show, U:CON Expands to Real-World Application
U:CON is set to be unveiled at the upcoming World IT Show 2026, and the Seoul International Tourism Exhibition extends that momentum into the real-world industry application stage.
While the World IT Show serves as the first introduction of U:CON's technology and platform architecture to the market, the Seoul International Tourism Exhibition is the stage for verifying field-oriented service validation and commercialization potential with actual tourism operators and customers.
Accelerating B2B SaaS Adoption Discussions with Tourism Operators
As the Seoul International Tourism Exhibition provides direct engagement with tourism industry professionals, WITIVE plans to actively pursue B2B SaaS adoption discussions for U:CON.
Through consultations with travel agencies, land operators, and tourism content providers, the company aims to solidify adoption and collaboration models while expanding meaningful partnerships for digital transformation in the tourism industry.
Additionally, based on on-site feedback, WITIVE plans to enhance service features and evolve U:CON into an industry-tailored platform.
Conversational AI BLABLA2 Demonstrates Tourism Field Applicability
At this exhibition, WITIVE may also showcase its conversational AI service BLABLA2, presenting new user experiences for tourism services.
BLABLA2 is an AI service that analyzes website content through a simple script and provides information through conversation with users. In the tourism sector, it enables diverse applications including travel guidance, course recommendations, and reservation connections.
Given the tourism exhibition's nature of allowing direct consumer experiences, it is expected to be a valuable opportunity to validate real user experiences firsthand.
From Technology Unveiling to Commercialization — Exhibition Strategy in Full Swing
Through the Seoul International Tourism Exhibition, WITIVE plans to validate U:CON's effectiveness and scalability within the industry and accelerate digital transformation in the tourism sector.
Through the exhibition strategy connecting World IT Show (technology unveiling) → Seoul International Tourism Exhibition (commercialization validation), the goal is to establish U:CON not merely as a technology but as a platform that works in real markets.
A WITIVE spokesperson stated, "The Seoul International Tourism Exhibition is an important opportunity to meet both actual customers and business operators at the same time," adding, "We will directly demonstrate the value U:CON can provide on-site and ensure it leads to practical adoption."
Author's Note
