WITIVE (CEO Bonggyu Song, WITIVE Inc.) announced that it will participate in the 2026 World IT Show (World IT Show 2026, WIS 2026), held at COEX in Seoul from Wednesday, April 22 through Friday, April 24, for three days. At the exhibition, WITIVE will showcase a next-generation AI-based tourism service model centered on the integrated tourism SaaS platform ‘U:CON’ and the conversational AI platform ‘BLABLA2.’
WITIVE is an end-to-end business platform company founded on the vision that “this is where every possibility begins—and ideas become business.” It delivers the full journey from ideation through planning, development, commercialization, operations, and scaling in an integrated way, with particular strength in designing business models that generate real revenue—not just technology for its own sake.
The flagship product at this exhibition is the integrated tourism SaaS platform ‘U:CON.’ U:CON unifies reservations, payments, settlement, product management, and distribution across the travel industry in a single system, connecting previously fragmented operations into one continuous flow.
U:CON is built as SaaS so that small and midsize travel agencies and tourism operators can adopt it immediately without building their own systems, lowering upfront cost. Its multi-tenant, scalable architecture lets many operators use the platform reliably at the same time, and its design anticipates global deployment—points cited as key strengths.
Also introduced alongside U:CON is ‘BLABLA2,’ a conversational AI platform that delivers information through natural dialogue between users and AI. Rather than simple keyword search, it uses context-aware responses to provide destination recommendations, itinerary planning, and booking guidance within a single conversational flow. Easy deployment via a script on websites is another advantage.
WITIVE has also implemented an integrated “conversation → recommendation → booking” model by linking U:CON with BLABLA2. Consultations through BLABLA2 connect to the U:CON system so they can lead to real reservations and payments—presenting a new business model that unifies fragmented tourism service journeys.
At this exhibition, WITIVE plans to go beyond technology explanations and focus on hands-on, scenario-based demonstrations. For tourism businesses, public institutions, and corporate stakeholders, it will show in concrete terms how adopting the platform improves operational efficiency and customer experience, and aims to drive substantive partnership discussions.
CEO Bonggyu Song said, “We are preparing for global market entry with Vietnam and Japan at the center; in Vietnam we are building cooperation with local companies and pushing to establish a local entity in the first half of 2026,” adding, “We will expand exports of SaaS-based tourism platforms with Southeast Asia as a hub.”
Meanwhile, WIS 2026, a comprehensive ICT exhibition, will present the latest technologies and products in areas including △AI & Digital Intelligence △Robotics & Intelligent Mobility △Immersive Spatial Tech △Smart Life & Data Tech, introducing ICT trends and future technology directions.
Source: AVING — https://kr.aving.net/news/articleView.html?idxno=1810078